“It all starts with clarity.  You have to know WHY you do WHAT you do”

Start with Why was an inspiring book to listen to during my commutes – so inspiring that I needed to purchase my own copy!    Simon Sinek is a great narrator and brings excellent examples to the readers demonstrating the importance of why since “WHY is the thing that inspires us and inspires those around us”.

Sinek focuses on the importance of why, asking what is your purpose?  your cause?  your belief?  He encourages the reader to think about why they get out of bed each morning?  He reinforces that why creates lasting success, innovation and flexibility.

Rather than reading a review, here is a great youtube video of the author talking about his golden circle and how to start with why.

“No matter the size of the organization, no matter the industry, no matter the product or the service, if we all take some responsibility to start with WHY and inspire others to do the same, then, together, we can change the world”

Sinek is also responsible for How Great Leaders Inspire Others, which is known as the 3rd most popular YouTube video of all time which is based on his book, Leaders Eat Last.  I am looking forward to his next book, Find Your Why which is coming out in the Fall of 2017.